The thing is, that it represents infinite possibility. It represents hope. It represents potential. And what I love about this box, and what I realize I sort of do in whatever it is that I do, is I find myself drawn to infinite possibility, that sense of potential. And I realize that mystery is the catalyst for imagination. Now it’s not the most ground-breaking idea, but when I started to think that maybe there are times where mystery is more important than knowledge, I started getting interested in this.
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| — | J. J. Abrams - TED Talks - Mystery Box |